Is Pappa Magazine too metrosexual even for Sweden?

So in Daddyland, there is now a men’s magazine aimed at dads.  It is called Pappa.

There was some fuss over the retouched cover – seriously, the guy looks nothing like this.  And I read some comments that even in sensitive Sweden, there may not be a market for a magazine with articles about pregnancy sex, fashion for kids and … cars.

Yet it is what I’ve thought of doing for years.  And in a way too metrosexual way, it is what people keep trying in the states, at least online.

But I just can’t build up a desire to read it.  This is sad.  But maybe even in touch dads just want to stick with sports and adventure and politics …



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