So in Daddyland, there is now a men’s magazine aimed at dads. It is called Pappa.
There was some fuss over the retouched cover – seriously, the guy looks nothing like this. And I read some comments that even in sensitive Sweden, there may not be a market for a magazine with articles about pregnancy sex, fashion for kids and … cars.
Yet it is what I’ve thought of doing for years. And in a way too metrosexual way, it is what people keep trying in the states, at least online.
But I just can’t build up a desire to read it. This is sad. But maybe even in touch dads just want to stick with sports and adventure and politics …