I found it. I found the key to the secrets of Daddyland, the reason that Swedish men are so “child-centered,” so comfortable pushing the stroller, taking on a new role without losing their sense of masculinity.
It was this Swedish government ad from the 1970s.
The awesomeness of this photo of Swedish wrestler weight lifter Hoa-Hoa Dahlgren can not be underestimated. I thank a friend for sending me the link to this post at Speaking of Faith with it.
I wrote about all this a while back, of the massive Swedish propaganda machine that has been telling men for going on forty years now that they should be intimately involved in raising their kids.
But I had no idea of the primal power of the photos, the immediate impact it has on my most deeply-held beliefs.
(photo: Reio Rüster)